Watch with Intention
Watch with Intention
Focusflow
Focusflow
The next-gen way to scroll on
The next-gen way to scroll on
Project Overview
Project Overview
Focus Flow Mode is a new way to use Instagram with intention. Unlike the regular feed that mixes everything, this mode lets you choose your vibe — like learn, inspire, or unwind — before you start scrolling. Each feed is designed to match your goal, keeping distractions out and helping you stay productive while still enjoying the content that truly aligns with your mood and purpose.
Focus Flow Mode is a new way to use Instagram with intention. Unlike the regular feed that mixes everything, this mode lets you choose your vibe — like learn, inspire, or unwind — before you start scrolling. Each feed is designed to match your goal, keeping distractions out and helping you stay productive while still enjoying the content that truly aligns with your mood and purpose.
Focus Flow Mode is a new way to use Instagram with intention. Unlike the regular feed that mixes everything, this mode lets you choose your vibe — like learn, inspire, or unwind — before you start scrolling. Each feed is designed to match your goal, keeping distractions out and helping you stay productive while still enjoying the content that truly aligns with your mood and purpose.
Role
UI/UX Designer
UI/UX Designer
TimeLine 3 months
Problem
Problem
Problem
Users often spend excess time on Instagram due to endless, algorithm-driven feeds, leading to distraction, regret, and mental fatigue. Existing controls are basic and don’t align content with user goals.
Users often spend excess time on Instagram due to endless, algorithm-driven feeds, leading to distraction, regret, and mental fatigue. Existing controls are basic and don’t align content with user goals.
Users often spend excess time on Instagram due to endless, algorithm-driven feeds, leading to distraction, regret, and mental fatigue. Existing controls are basic and don’t align content with user goals.
Goals
Goals
Goals
Reduce doomscrolling by aligning content with user intention
Enable users to feel more control over their experience
Improve overall digital wellbeing and build trust
Reduce doomscrolling by aligning content with user intention
Enable users to feel more control over their experience
Improve overall digital wellbeing and build trust
Reduce doomscrolling by aligning content with user intention
Enable users to feel more control over their experience
Improve overall digital wellbeing and build trust
Research
Research
Research
Quantitative surveys and user interviews revealed that 74% of participants lost track of time on Reels, and 62% felt dissatisfied afterwards. The lack of purpose-driven filtering was a common frustration.
Quantitative surveys and user interviews revealed that 74% of participants lost track of time on Reels, and 62% felt dissatisfied afterwards. The lack of purpose-driven filtering was a common frustration.
Quantitative surveys and user interviews revealed that 74% of participants lost track of time on Reels, and 62% felt dissatisfied afterwards. The lack of purpose-driven filtering was a common frustration.
Pain Point
Pain Point
Pain Point
Endless Scroll Fatigue: Users feel “trapped” by unending, random content loops.
Poor Content Control: Users can’t easily filter Reels by interest or mood.
Dismissive Wellbeing Tools: “Take a Break” reminders are easy to ignore and rarely reduce screen time.
Endless Scroll Fatigue: Users feel “trapped” by unending, random content loops.
Poor Content Control: Users can’t easily filter Reels by interest or mood.
Dismissive Wellbeing Tools: “Take a Break” reminders are easy to ignore and rarely reduce screen time.
Endless Scroll Fatigue: Users feel “trapped” by unending, random content loops.
Poor Content Control: Users can’t easily filter Reels by interest or mood.
Dismissive Wellbeing Tools: “Take a Break” reminders are easy to ignore and rarely reduce screen time.
Competitive Analysis
Competitive Analysis
Few platforms offer meaningful control over reel-type content. YouTube’s time reminders and TikTok’s notification nudge features are reactive, not proactive or intention-based.
Few platforms offer meaningful control over reel-type content. YouTube’s time reminders and TikTok’s notification nudge features are reactive, not proactive or intention-based.
Few platforms offer meaningful control over reel-type content. YouTube’s time reminders and TikTok’s notification nudge features are reactive, not proactive or intention-based.
Empathy Map
Empathy Map
Mapped how users see, feel, say, and do when overscrolling Reels—highlighting emotional drivers behind impulsive app use.
Mapped how users see, feel, say, and do when overscrolling Reels—highlighting emotional drivers behind impulsive app use.
Mapped how users see, feel, say, and do when overscrolling Reels—highlighting emotional drivers behind impulsive app use.
Says
Says
Says
“Just five more minutes…”
“Just five more minutes…”
“Just five more minutes…”
Thinks
Thinks
Thinks
“I should be learning something, not wasting time.”
“I should be learning something, not wasting time.”
“I should be learning something, not wasting time.”
Feels
Feels
Feels
Drained, guilty, uninspired.
Drained, guilty, uninspired.
Drained, guilty, uninspired.
Does
Does
Does
Scrolls aimlessly, ignores break reminders.
Scrolls aimlessly, ignores break reminders.
Scrolls aimlessly, ignores break reminders.
Persona
Persona
Ananya Verma
Age : 22
Profession : Design Student
Address : Banglore, India
Ananya Verma
Age : 22
Profession : Design Student
Address : Banglore, India
Ananya Verma
Age : 22
Profession : Design Student
Address : Banglore, India
Background
Active on Instagram, seeks inspiration, but struggles with time management and curated content.
Background
Active on Instagram, seeks inspiration, but struggles with time management and curated content.
Background
Active on Instagram, seeks inspiration, but struggles with time management and curated content.
Goals
Find creative ideas, manage screen time, boost productivity.
Goals
Find creative ideas, manage screen time, boost productivity.
Goals
Find creative ideas, manage screen time, boost productivity.
Frustrations: Feeds feel endless, hard to find relevant design content, gets distracted.
Frustrations: Feeds feel endless, hard to find relevant design content, gets distracted.
Frustrations: Feeds feel endless, hard to find relevant design content, gets distracted.
Needs: Purposeful content curation, control over browsing sessions.
Needs: Purposeful content curation, control over browsing sessions.
Needs: Purposeful content curation, control over browsing sessions.
Motivation
Motivation
Motivation: Achieve personal growth and professional inspiration while online.
Motivation: Achieve personal growth and professional inspiration while online.
Motivation: Achieve personal growth and professional inspiration while online.
UserFlow
UserFlow
Users start by selecting a vibe or category (like UI/UX Design), then jump into profiles or creator lists, and instantly view only Reels from those chosen creators—ensuring a focused, distraction-free experience
Users start by selecting a vibe or category (like UI/UX Design), then jump into profiles or creator lists, and instantly view only Reels from those chosen creators—ensuring a focused, distraction-free experience
Users start by selecting a vibe or category (like UI/UX Design), then jump into profiles or creator lists, and instantly view only Reels from those chosen creators—ensuring a focused, distraction-free experience
Hi-fidelity Design
Hi-fidelity Design
The interface is clean and intuitive, with bold category icons, smooth transitions, and seamless profile selection—making it easy to pick a focus and enjoy curated content in just a few taps.
The interface is clean and intuitive, with bold category icons, smooth transitions, and seamless profile selection—making it easy to pick a focus and enjoy curated content in just a few taps.
The interface is clean and intuitive, with bold category icons, smooth transitions, and seamless profile selection—making it easy to pick a focus and enjoy curated content in just a few taps.
Creator's Onboarding Screens
Creator's Onboarding Screens
Users Onboarding Screens
Users Onboarding Screens
Focusflow list Screens
Focusflow list Screens
Reels
Focus
your.name
Follow
Lorem metus porttitor purus enim. Non et mauris quam porttitor faucibus id. Donec lacus scelerisque nisl ultrices habitasse amet pellentesque at ultrices.
Lorem metus.
55
users
5000
6000
7000
Reels
Focus
your.name
Follow
Lorem metus porttitor purus enim. Non et mauris quam porttitor faucibus id. Donec lacus scelerisque nisl ultrices habitasse amet pellentesque at ultrices.
Lorem metus.
55
users
5000
6000
7000
Reels
Focus
your.name
Follow
Lorem metus porttitor purus enim. Non et mauris quam porttitor faucibus id. Donec lacus scelerisque nisl ultrices habitasse amet pellentesque at ultrices.
Lorem metus.
55
users
5000
6000
7000
Intract with Focus toggle to experience
Impact
Impact
For Users
Empowers mindful use, decreases regret, and boosts purposeful engagement with content that truly matches their intentions.
For Users
Empowers mindful use, decreases regret, and boosts purposeful engagement with content that truly matches their intentions.
For Users
Empowers mindful use, decreases regret, and boosts purposeful engagement with content that truly matches their intentions.
For Creators
Helps reach more interested, motivated viewers—improving engagement rates, deeper follower connections, and more meaningful interactions through targeted discovery.
For Creators
Helps reach more interested, motivated viewers—improving engagement rates, deeper follower connections, and more meaningful interactions through targeted discovery.
For Creators
Helps reach more interested, motivated viewers—improving engagement rates, deeper follower connections, and more meaningful interactions through targeted discovery.
For Instagram
Increases trust, strengthens wellbeing positioning, and builds long-term loyalty—without compromising on engagement metrics, by balancing audience satisfaction with quality creator exposure.
For Instagram
Increases trust, strengthens wellbeing positioning, and builds long-term loyalty—without compromising on engagement metrics, by balancing audience satisfaction with quality creator exposure.
For Instagram
Increases trust, strengthens wellbeing positioning, and builds long-term loyalty—without compromising on engagement metrics, by balancing audience satisfaction with quality creator exposure.
TURNING DIGITAL CHAOS INTO CHEF'S KISS EXPERIENCES.
TURNING DIGITAL CHAOS INTO CHEF'S KISS EXPERIENCES.
LET'S WORK
TOGETHER
LET'S WORK
TOGETHER
LET'S WORK
TOGETHER
HIRE ME NOW